The Singapore Arts Festival is comparable to the Edinburgh International Festival in Scotland as they also promote the arts and are actually working with the former by having a contest on the former’s website to allow people to win tickets to go to Edinburgh and enjoy the festival.
Edinburgh International Festival has been around for a long time since 1947 and ever since its success, various events have been modeled after it. They are very successful in reaching out to audiences that might be able to connect to the festival and they are starting from education institutes whereby they work with the schools by having art exhibitions and of course various workshops of dance, theatre and all these happens in a all-year round specially planned programmes for the schools. Likewise in terms of Singapore, as the festival this time coincides with school time, thus they are offering special discounts for the schools to bring the students as part of special school programmes by working with Edusave.
The festivals also widely use the internet as a tool to attract the internet savvy or yg (younger generation) people by using facebook, which is very common nowadays with many other events as it has a wide database of many users. They also have blogs dedicated to the festivals where they put up information like timings, latest news or any changes.
Difference wise, perhaps as Edinburgh has the upper hand in which they have more experience in organizing this event, their webpage is incredible, they are able to give various detailed information that may have never crossed my mind before, like the explanation of their festival logo, of its meaning and representation. Edinburgh’s site has even annual reports of financial happenings and the numbers that happened since 1990s, which to me is very informative, they even have a interactive brochure that is a gimmick but it attracts me and even tempts me. Singapore has a vibrant webpage but it is still lacking in the information department thus one has to often scatter on the net in order to find more information.
Oh man, I will paste the pictures and synonsis of the play later when I have time. Hahahaha! :)
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